[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
UMKC pitch contest puts Cafe Cà Phê closer to Jackie Nguyen’s big goal; winners range from students to emerging startups
The University of Missouri-Kansas City continues to brew innovation — and the return of its Regnier Venture Creation Challenge (RVCC) Friday poured proof, offering more than $88,000 in critical cash prizes to percolating ventures that spill far beyond its classrooms. “I moved to Kansas City from Washington D.C. over the summer and I started following Cafe…
Why an Evangelical church in KCK opened a thrift store to build leaders in its immigrant-rich neighborhood
The heart and purpose of Mission Adelante is to develop and empower community members — especially its neighbors who come from backgrounds far from Kansas City, said Jared Meek. “We started Mission Adelante in 2005 to really reach out to the immigrant and refugee community in our neighborhood. We focused a lot on individual transformation,…
Halo championship arrives downtown as KC-built esports team ‘pioneers a dynasty’
KC Pioneers gain support of Chiefs, Charlie Hustle and other hometown household names for its #MyCity campaign as Kansas City hosts major esports tournament It’s time to showcase Kansas City’s esports and tech community on a global scale, said Mark Josey — and what better way to do so than with a worldwide tournament hosted…
Meet the KC Chamber’s Top 10 for 2022: One will be the next ‘Small Business of the Year’
From a rapidly expanding restaurant chain to a 24/7 daycare facility to a workforce training and information technology leader building a statewide footprint, the finalists for the 2022 Small Business of the Year award run the gamut of forward-thinking Kansas City ventures, said Joe Reardon. “Every year I become more and more impressed with our…