[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
KC-baked snack cracker startup tastes new markets, opportunities fueled by regenerative agriculture
SAN ANTONIO — Five years after the company experienced crunch time in the Kansas City-based Sprint Accelerator, Cheddies Crackers has expanded its line of high-protein, low-carb cheddar crackers into more than 2,500 retailers nationwide, said Francisco Pergola. RELATED: Say ‘cheese,’ KC! Cheddies arrive in Hy-Vee stores after Sprint Accelerator Pergola — who co-founded the San…
Shop Local KC moving its flagship maker store to Brookside, expects flower business to bloom
Shop Local KC is closing its flagship Midtown location as it prepares to open a new storefront in Brookside Sept. 1, according to owner Katie Mabry Van Dieren. The retail gift and flower shop plans to depart its original location at 3630 Main St. as the building developer, Exact Partners, seeks to use the space…
Investor returns to Kansas City with a message for his fellow VCs: It’s time to get your hands dirty
Traveling across the United States to listen and learn from various entrepreneurial ecosystems gave Nassir Criss the knowledge to be a better venture capitalist, he said. After nearly a year — and visiting more than a dozen cities — Criss has returned to Kansas City to share and apply what he experienced. “I realized that…
Manufacturing talent: Kansas production mainstay designs its niche, from warfighters to healthcare
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — The leader of a Kansas company specializing in custom equipment design and manufacturing hailed the work of its nearly 500 employees for allowing the organization to thrive during…