[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
KU unveils ‘Origin Stories’ of its best-known traditions; project reunites KC artist with her alma mater
LAWRENCE — An installation inspired by a phrase deeply familiar to University of Kansas alumni and fans across the region — “Rock Chalk Jayhawk KU” — is set to be permanently displayed on Mount Oread, diving deep into the origins of the local traditions. “It all began with being interested in the origin stories of…
New mix in the Cauldron: Anti-capitalist storefront with obscure books, vegan food brewing
A worker-owned, community-centered bookstore and plant-based cafe — manifested by Cauldron Collective and Turnsol Books — is expected to fully open soon in the Crossroads. “I’ve thought about the space in various ways for my whole life,” said Olive Cooke, self-proclaimed “cooking witch” and co-founder of the Cauldron Collective. “I believe in manifestation, like when…
A comfy sweatshirt when the world is on fire? It’s just the start for this mental health advocate-turned-entrepreneur
Clever Babes founder Hannah Milks is passionate about building community around mental health and self care in Kansas City, she shared. The Liberty native is using her knowledge of design and somatics — plus her lived experience tending to herself through various mental health stages — to help other people care for themselves and connect…
This gumbo hits The Spot: How Prospect KC’s own students cooked up a prize-winning competition entry
Gumbo Fest brought two victories for Chef Shanita McAfee-Bryant and the Prospect KC. Not only did the weekend event earlier this month raise money to support the Prospect KC’s mission — empowering individuals and communities through increased food access, nutrition education and culinary job training — the Prospect KC’s culinary students also took home the…