[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
PayIt appoints new president and COO as fast-scaling KC govtech company hits pivotal moment
A veteran govtech leader is joining one of Kansas City’s best-known scale-ups as the company eyes a new era of growth and the expansion of its national and international footprint. PayIt — a leader in digital customer experience solutions with integrated payments for state, local, and provincial governments — announced on Thursday the appointment of…
It started with street smarts and a spit handshake; the only thing MADE MOBB was missing: a business book
Editor’s note: Startland News’ coverage of Global Entrepreneurship Week-Kansas City is made possible by the support of Husch Blackwell. Celebrating the victories is easy, said Vu Radley, calling out a decade in business for his streetwear company, MADE MOBB, along with high profile partnerships ranging from UMKC and United Way to the Kansas Chiefs and…
LaunchKC awards $300K: Six new startups enter the winners’ circle with KC investments
Editor’s note: Startland News’ coverage of Global Entrepreneurship Week-Kansas City is made possible by the support of Husch Blackwell. Emerging entrepreneurs don’t need Silicon Valley to launch or scale their startups, said Holly Andra Small, leader of one of six companies announced Tuesday as $50,000 winners in LaunchKC’s grants competition. “We were so excited,” said…
Digital Health KC earns $2M federal grant, doubled by matching funds from Kauffman Foundation
Three weeks after Kansas City’s designation as a U.S. “Tech Hub,” the region has earned “tremendous funding to jumpstart KC’s digital health cluster,” said Maria Meyers, informally announcing a $2 million federal grant — matched by an award from the Ewing Marion Kauffman Foundation. The Build to Scale grant was awarded to the University of…