[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
If support for LGBT employees doesn’t seem obvious, this new chamber leader would like a word
Kansas City’s LGBTQ+ community shouldn’t have to face its battles alone, said Tracey DeMarea, emphasizing the impact of allyship and the growing need for stronger support from the region’s business community — regardless of whether a company considers itself LGBT-owned. “Equity isn’t just an issue for businesses that know they have LGBT leadership or employees,”…
Veteran brewer pulling double shift with purchase of neighboring Crossroads taphouse, brewery
Purchasing a nearby brewery in the Crossroads Arts District will help Pat Mitchell boost beer production and distribution in Missouri and Kansas, as well as expand a community of support for U.S. military veterans and especially former service members who’ve become entrepreneurs. Mitchell, founder and owner of Red Sash Brewing, and longtime family friend Ryan…
Anchor Island pours into coffee shop’s potential with unique investment round
A crowd-funded investment opportunity through HoneyComb Credit would allow customers to help a Troost Avenue coffee shop enhance its kitchen equipment and expand the Anchor Island Coffee brand’s popular menu. Franchising and a liquor license could also be on the horizon. “We need support for the vision that we have, the product we serve, and…
Health tech entrepreneur opening spa on the Plaza; Here’s how its ‘accessible luxury’ comes served with collaboration
After 20 years as a hospital executive, Ashley McClellan has a new way to help people on their wellness journey, the budding Kansas City serial entrepreneur shared. In January, McClellan and her husband, Brett, plan to open Sojourn Spa in the Cascade Hotel on the Country Club Plaza. “From my perspective, we want our guests…