[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Style on standby: How an 18th & Vine barber shop is turning heads inside KC’s airport
Armon Lasker’s barber shop inside security at the new Kansas City airport terminal flies a cut above the rest, said the former information technology professional-turned-entrepreneur. His spot — Director’s Cut: Take Two — allows travelers to conveniently get a haircut and other services before or after their flights. “This is the first one like this,” said…
Construction tech startup built for the job site, cementing quality data into infrastructure
A veteran Kansas City startup duo’s latest project — Tractics — is set to disrupt an in-demand, yet underserved, market with its construction management platform for heavy civil contractors. “True disruption occurs when behavior changes and I think we found an opportunity to change behavior in a positive way and continue to innovate in a…
Startup founded to save local news acquires Modulist, expanding to obits, classifieds
A fast-growing public notice software platform with Kansas ties this week announced its acquisition of a North Dakota company built to serve publishers with paid celebrations, obituaries, and announcements. Column — founded by Jake Seaton, a fifth-generation member of the Manhattan, Kansas-based Seaton newspaper family — is expected to expand its own platform with the Modulist…
Purina prize earns KC startup a $25K treat in its bid to help foster pets of abuse survivors without safe homes
ST. LOUIS — As a finalist for Purina’s 2024 Pet Care Innovation Prize, Kansas City-built BestyBnB is expected to receive $25,000 and support from the pet care leader as the startup’s co-founders work to grow their business in a $136.8 billion industry. A $25,000 grand prize is on the line this spring. “At Purina, our…