[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Looking for the right exit? Driven founders first must know their startup’s destination
Setting an exit goal early is crucial when founding a startup, shared Robert Zhou, a Kansas City serial entrepreneur-turned-angel investor. “Every startup I mentor, I ask the founder this from Day 1: ‘What’s your goal?’” he explained. “‘Are you trying to build a business that you ultimately sell for $10 million? Is it $1 million?…
Digital Health KC awarded $311K grant with goal to add 70+ jobs, $6M+ in wages across region
Newly announced funding from the Missouri Technology Corporation is expected to boost a regional initiative that aims to open greater access to critical capital and partnerships for Kansas City area companies in a rapidly emerging industry. BioNexus KC — a catalyst for innovation in animal and human health — has received a $311,000 MOBEC (Missouri…
MTC grant puts ‘cherry on top’ for KC startup closing its seed round; two more local companies earn MO funding
A trio of Kansas City tech startups are among seven Missouri companies splitting $2.2 million in equity-based investments from the State of Missouri — a funding milestone that not only reflects momentum, but amplifies it, one grant-winning founder said. The Missouri Technology Corporation on Tuesday announced the awards from its IDEA Fund, with investments slated for…
Nearly $500K in renewed MTC funding for LaunchKC expected to empower early-stage tech startups for years
A popular entrepreneur support program is getting fresh funding from the State of Missouri to continue its competition for non-dilutive grants, along with offering winning companies office space, educational programs, and access to mentors. LaunchKC, the non-profit initiative founded by the Economic Development Corporation of Kansas City, Missouri, (EDCKC) and Downtown Council is set to…