[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
New home on Ward Parkway: $4M minority chamber project brings Black, Brown entrepreneurs under one banner
A history-making project on Ward Parkway — said to be the first minority-owned property on the storied Kansas City thoroughfare — already is demonstrating the power of unity amid divisive times, said Kim Randolph. Unveiled to the public Saturday, the new Minority Chamber of Commerce Development Center at 9100 Ward Parkway is now home to both…
Founder earns Pipeline’s ‘best pitch,’ says network’s lifelong support is the real award
Pipeline judges announced Megan O’Rear had the best pitch Thursday, but the Celerity Enterprises founder was left momentarily speechless when they named her winner of the group’s annual showcase and competition. “It just validates coming back to Kansas City,” said O’Rear, who also serves as the startup’s CEO. “Pipeline wants to help everybody that they…
KC Chamber’s Superstars celebration empowers everyday small business heroes
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. The Blueprint KC has come a long way, said Sheraz Pompey, emphasizing the meaningful impact of being showcased as one of the KC Chamber’s Small Business Superstars.…
Davids’ effort to level the playing field for Native entrepreneurs passes US House, moving to Senate
Legislation meant to address entrepreneurship challenges specific to Native and tribal business owners advanced in the U.S. Congress this week, with a Kansas City lawmaker championing the effort to bring equity to an overlooked corner of the small business community. “In Indian Country, Native-owned businesses employ over 300,000 Americans and are vital drivers of our…