[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Report: Nearly 10 percent of KC’s economy is tech; How AI is reshaping the way world sees Kansas City
Kansas City now has one of the densest tech workforces in the Midwest, said Kara Lowe, emphasizing that the City of Fountains has surpassed larger cities like Chicago, Houston, and Nashville, with a greater economic impact on the local population than in any of those metros. More than 77,000 skilled professionals, representing 9 percent of…
Just funded: Digital Sandbox KC drops the hook for three more emerging tech startups
From optimizing trucking logistics to revolutionizing peer-to-peer recommendations and streamlining compliance with AI, the latest startups funded by Digital Sandbox KC are poised to make a significant impact in their industries, said Jill Meyer. “We’ve been truly impressed by the expertise and passion these founders bring to the table,” said Meyer, senior director of Technology…
Tech champion tapped to lead Patterson Family Foundation; How Maria Flynn plans to ‘make opportunity happen’ for rural communities
A startup leader, exited executive, and tech advocate who emerged from Cerner to become one of the most prominent voices for investing in Kansas City will now champion the region in a new way: as president and CEO of an influential nonprofit that bears her former boss’ name. Maria Flynn was announced Tuesday as the…
Lei Away staycation: Festival celebrates shared language of Aloha, tiki culture and creativity in KC
What began as a celebration of tiki vibes and tropical aesthetics has danced into an all-out luau that showcases authentic Polynesian traditions, culture and makers alongside local businesses and island enthusiasts, said Johnny Dawbarn. The three-day Lei Away 2024 festival returned this weekend to the Crossroads with events ranging from a talk on the history…