[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Brookside couple envisions upscale neighborhood escape in former Michael Forbes spot
A couple who first met as servers at a restaurant on the Country Club Plaza are setting the table for a new venture in Brookside: an “elevated” neighborhood bistro and bottle shop that’s expected to open in early 2025. After a light remodeling, Hannah Koenig and Avery Bailey plan to open CRU in late January…
KC Pioneers scored Kansas City a spot on the ‘gaming wave’; why this pro esports teams views its hometown as a championship asset
In the globe-spanning esports market, most of the top competitive gaming teams keep their hometown — if they have one — ambiguous to the public. With the industry expected to touch 1 billion people worldwide by 2029 and players untethered to physical locations, it’s simply an unimportant biographical detail to many. And potentially limiting for others.…
How a $527M development is poised to transform KC’s last ‘Wild West’ neighborhood
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. A New York developer plans to renovate several historic West Bottoms buildings into apartments and office space, in addition to new…
Imitators beware: KC’s viral, must-have hat flips the script on hometown pride that can’t be duped
It’s the favorite hat of influencers and athletes alike; Meet the KC native under the brim One of the most in-demand hats in Kansas City — spotted on KC athletes like Patrick Mahomes and Bobby Witt Jr. and an array of popular influencers — is driven by a hometown pride that transcends location, said Taylor…