[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
LaunchKC winners reflect on ‘massive opportunity’
Once the dust settled on the LaunchKC grant recipient announcement, the champagne bottles popped. Founders from the 10 winning companies — parred down from a list of 500 — had reason to celebrate Friday afternoon between the promise of $50,000 and the chance to land some office space. Of the 10 recipient companies, six come…
Set your watch: 90 seconds with local innovators, entrepreneurs
It’s coming! Set your watch as we team up with FlatlandKC to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. “90 on the Clock” premieres Wednesday, Sept. 23, with Callie England, founder of Rawxies, as she talks about her East Bottoms business and its raw, vegan, and gluten- and soy-free treats. The five-part series continues each Wednesday as the 90-second…
Meet the 10 startup winners of LaunchKC’s $50K
LaunchKC announced the winners of 10, $50,000 grants Friday during a celebration at the inaugural Techweek Kansas City conference. More than 40 judges evaluated pitches from 20 contest finalists, who pitched their companies Friday morning at Union Station before a crowd of about 100 people. LaunchKC kicked off in February and nabbed nearly 500 total applicants…
KC picks who they think will win LaunchKC’s $50K grants
Twenty startups are hoping to snag $50,000 during the LaunchKC grant competition. Nearly 500 companies applied to be part of the contest, which will be announcing the winners at Techweek Kansas City at 3 p.m. Friday. Below are predictions from a few members of the tech, startup and entrepreneurship community meandering around Techweek on who…