[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
KU to host area startups for career day
The University of Kansas on Wednesday announced its largest-ever multi-disciplinary career fair for startups in the Midwest. The Startup Job and Internship Fair — set for March 1 — will connect students studying everything from engineering to design with startups from Kansas, Missouri and Nebraska. The fair is open to any and all area small…
Arredondo: Area universities, startups must collaborate for talent pipeline
The following is an open letter from Startland News community builder Adam Arredondo to area universities. Dear Kansas City-area university leaders, I’ve spent a lot of time working with both students and representatives from many area universities over the last few years. It’s been an eye-opening, roller coaster of a learning experience which has driven…
Flyover Capital continues its deal streak with Illinois startup
Kansas City-area venture capital firm Flyover Capital is continuing its first quarter investment tear. Leawood-based Flyover recently added the fifth company to its portfolio, joining other investors in a $4.1 million Series A round to fund Agrible, an Illinois-based ag tech startup. Flyover has extensive agriculture experience and shares Agrible’s belief in growing the Midwest…
Equity Donation: A “secret trick” of successful entrepreneurs
You’ve probably heard about Facebook founder Mark Zuckerberg giving away his wealth. Sure, he cares about the world, but he’s using a special strategy to make even more money. In this article we take a peek into how to make more money through business donation. We’ve worked with many founders and investors in Kansas City…