[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Big Bang leverages smart city success, LaunchKC momentum
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. As Kansas City becomes a hotbed for smart city tech, one local startup is providing a spine for streamlined communication among the devices cities will leverage. Kansas City-based Big Bang’s Internet of Things software aims to work as the “central nervous…
JE Dunn leads $5M round in a local, ‘skunkworks’ tech spinout
One of Kansas City’s top corporations has led a $5 million investment round in a local tech firm that helps manage the torrents of paperwork associated with building maintenance and management. Kansas City-based JE Dunn led the Series A round in Site 1001, a software company that spun out of the construction giant to digitize…
Growing tech startup Campus Eye wants to make schools safer
College campuses aren’t the safest place to be. Nearly one in four female college students in the U.S. have experienced sexual assault. In the same study, 11 percent of female college students said they’ve experienced rape. And since 2013, there has been more than 76 instances of gun violence on college campuses. Campus Eye founder…
Obama’s $80M reinvestment in smart city tech touches Kansas City
In a move that will provide the Kansas City area more resources to develop Internet of Things technology, President Obama’s administration announced Monday that it’s boosting support of U.S. smart city infrastructure. The White House issued a statement that it’s expanding its Smart Cities Initiative with more than $80 million in new investments. The move…