[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Digital Sandbox announces partnership with Pinsight Media
Digital Sandbox KC revealed Monday a new partnership that will offer application development to participating startups. The Kansas City-based incubator invests up to $25,000 in area startups and provides proof-of-concept resources for its cohorts. Now, its collaboration with mobile data company Pinsight Media+ will garner mobile development and application monetization opportunities for founders. “As a locally-grown…
Eyeing the American dream, BLITAB creates tablet for blind people
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Kristina Tsvetanova is no stranger to obstacles. She’s spanned the globe and learned three different languages en route to developing first-of-its-kind technology that aims to connect blind people to media in ways that rivals science fiction. Touted as an “iPad” for…
Caffeine nation: 1 Million Cups hits the century mark
Dubbed as “the church for entrepreneurs,” 1 Million Cups recently hit a milestone with the reach of its programming. A product of the Ewing Marion Kauffman Foundation, 1 Million Cups has launched in Waco, Texas, marking the entrepreneurial forum’s 100th participating community. 1 Million Cups launched in Kansas City in 2012 and has been spreading…
Take a tour of KC’s newest, largest coworking space: iWerx
Kansas City’s newest and largest coworking studio plans to celebrate its grand opening in style during Global Entrepreneurship Week. Based in North Kansas City, iWerx’s massive 33,000-square-feet facility is now welcoming tenants into its swanky new digs that feature an array of amenities, most notably access to its ridiculously fast 10-gigabit Internet. Built in 1929,…