[Updated] Fantasy football analytics startup launches hilarious crowdfunding campaign
August 12, 2015 | Bobby Burch
Kansas City-based Edge Up Sports launched a crowdfunding campaign Wednesday to support its platform providing fantasy football players insight on their picks.
With CEO Ilya Tabakh in full pads, Edge Up’s Kickstarter campaign video tackles the playful aspects of fantasy football — trash-talking, devastating losses and rowdy fans — to appeal to would-be backers. The company is eyeing $35,000 to support the build of its analytics platform, which taps high-tech services such as IBM Watson.
As of Aug. 17 — or five days after launching its campaign — Edge Up Sports reached its goal. The company’s campaign has exceeded $38,800.
“We want to help you completely blow out your fantasy league,” Tabakh said. “We clean up all these disconnected and disparate data sources by using techniques to put that information into context for things that matter to fantasy players. … We want to tailor our tools around making fantasy football fun again and find ways to allow users to talk smack in a more interesting way and ultimately be competitive in their league.”
In addition to using IBM Watson, Edge Up’s platform looks at variables such as a user’s team, player statistics, matchups that week and even the weather. It also will pull data from social media interactions, analyst write-ups, news stories and more. By offering such information, the company hopes to snag part of a nearly half-billion dollar pie.
About 57 million Americans and Canadians will play in fantasy leagues this year, according to the Fantasy Sports Trade Association. That massive group will spend around $465 million on fantasy games
Serving as an assistant coach to fantasy players, Edge Up Sports hopes to appeal to some of the estimated 10 million casual users with its mobile platform. The company plans to charge $22 for Edge Up’s basic platform, or $55 for its “cognitive tier.” The cognitive tier uses IBM Watson technology to process a wide sampling of data available around the NFL to help users make informed picks. It also will look at trends over a set period of weeks.
The company is now in the business incubator Digital Sandbox KC, which awarded it a $25,000 grant. Additionally, Edge Up also has secured $30,000 in funding, according to a filing with the Securities and Exchange Commission. The company also has received loads of press for its platform, including WIRED, Fast Company and the Kansas City Star.
Check out the company’s Kickstarter campaign and video here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
With a halt on new overtime rules, what’s next for startups?
Disruption is good, right? Well, as the Game of Thrones memes say: “Brace yourselves.” The Department of Labor overtime rules that were originally scheduled to go into effect on Dec. 1 have now been indefinitely postponed due to an injunction issued on Nov.22 by U.S. District Judge Amos Mazzant. These rules were set to nearly…
Program commercializing classroom tech spurs 29 startups, dozens of jobs
A Kansas City program is making strides in its efforts to commercialize local, university-cultivated ideas. In the past four years, KCSourceLink’s Whiteboard2Boardroom program helped create almost 100 jobs and facilitated the creation of 29 new startups, according to a recent progress report. Those companies also generated nearly $16 million in follow-on funding, helping to fuel job…
Local entrepreneurs prompt court to hit pause on Kansas ‘patent troll’ rules
A U.S. District Court of Kansas is collecting more public input on proposed legal rule changes after area entrepreneurs expressed concerns that the measures could make the area a haven for “patent trolls.” Patent trolls are non-practicing entities that purchase broadly defined patents with the intention to sue growing companies that are developing tangentially related…
Events Preview: Monitoring financial performance
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Weekly Events Preview The Budget Series: Monitoring Financial Performance When: Dec. 1, 10:30 a.m. – 12:00 p.m. Where: Enterprise Center of Johnson…