KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
KC-based SouveNEAR vending machine startup prepping to scale up
SouveNEAR offers travelers a piece of KC — from KC, said co-founder Tiffany King. The Kansas City-based startup, which repurposes vending machines to sell locally made souvenirs, is in its fourth year of steady, organic growth, King said. As a member of ScaleUP! KC new class, SouveNEAR is preparing to grow the business and turn…
Google, Techstars partner to lower barriers for March 23-25 Startup Weekend
A new partnership with Google will allow Techstars to present this month’s Startup Weekend free of charge to Kansas City participants, said John Coler. “It opens up the opportunity to reduce the barrier for entry for those who either would not usually use their discretionary income or (do not) have the ability to pay for…
Food, IoT, blockchain and AgTech startups join 2018 Sprint Accelerator class
With its fifth cohort of early-stage firms, the Sprint Accelerator scoured the globe for a brood of ag, food and tech startups that aim to leverage area corporate partnerships. The Crossroads Arts District-based accelerator announced on Monday nine new startups that will participate in its 90-day, mentor-driven program. The accelerator pairs startups with wireless carrier…
Rockhurst’s Meet the Makers: Look beyond the cubicle walls
Don’t ignore magical timing within the entrepreneur community, said marketing manager-turned-children’s book author Audrey Masoner. “Kansas City is a place where anything can happen, and you really want to keep your eyes open for connections,” Masoner told a crowd gathered Wednesday for Rockhurst University’s Meet the Makers speaker series. “It’s small enough to be very…