KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
Pipeline opens applications for 2019 fellowship class, reveals three-city 1MC pitch event
An application for Pipeline’s 2019 fellowship class isn’t just about next year, said Joni Cobb — it’s an opportunity for a lifetime of support from the organization’s network of developing and top-tier entrepreneurs. “Pipeline is available for life for each entrepreneur who successfully completes the fellowship year,” said Cobb, president and CEO of Pipeline, in…
Report: Black women’s impact overlooked in KC startup community and beyond
Raise a hand if you know that black women have created more than 1 million jobs, Dell Gines challenged. A statistics-based question –– frequently answered with an expected, yet glacial silence –– acknowledges an unprecedented phenomenon in both the small business community and within the confines of the often-exclusive startup ecosystem, said Gines, Federal Reserve…
‘Class reunion’ collides with newer generation at Top VC-Backed Companies celebration (Photos)
It was a night of old school collisions, said Adam Arredondo, bringing together founders, executives, investors and a curated group of younger startup leaders for Startland’s Top VC-Backed Companies celebration. “The energy in the room was palpable. Many people said it felt like a class reunion, which in a way it was,” added Arredondo, CEO…
Techweek KC addition: Smart City Innovation Workshop builds bottom-up brainstorming
Kansas City residents, entrepreneurs, corporate partners, and city officials plan to come together during the Smart City Innovation Workshop at Techweek KC to brainstorm solutions to day-to-day challenges using smart technology. The workshop pulls into Union Station Oct. 8 — the first day of Techweek KC, which runs through Oct. 12 and is presented by…