KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
Target Hill Capital defusing risk on startups between friends and family, seed funding stages
An opportunity to deliver exponential impact in a community committed to entrepreneurship has resulted in the launch of Target Hill Capital –– an outside-the-box venture capital fund, Marshall Dougherty said. “When we were involved [with previous startups], we compared notes and surveyed the startup ecosystem in Kansas City,” Dougherty said of the events that led…
Lenexa-based Aloe soothes health insurance enrollment pains with human touch
A patient’s “wow” moment shouldn’t be when he or she opens a medical bill and discovers procedures that unexpectedly aren’t covered by insurance, said Andrew Belt, co-founder of Aloe. “People are frustrated — frustrated because they don’t understand how their coverage works or what’s included, and it doesn’t seem like anyone they talk to understands,”…
LendingStandard plans innovation upgrade with $2.5M investment from Flyover Capital
An investment in innovation has landed Kansas City-based LendingStandard $2.5 million in investment funds following the close of a Series A funding round led by Flyover Capital, CEO Andy Kallenbach said. “These are folks that are well-known in Kansas City and have had software businesses in the past, and that’s a really rare combination,” Kallenbach…
Don’t just play the game: MECA Challenge urges students to innovate ‘school of the future’
Challenging Kansas City students to envision “the school of the future” will usher in a paradigm shift wherein teens can see themselves as customers of school, said Katie Kimbrell optimistically. “[Students] don’t even think, ‘Oh, I could rethink this whole thing that I’m experiencing,’ and choose — or even demand — something different,” said Kimbrell,…