KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
StartupGrowKC bootcamp: Building smart and intentional teams alongside ECJC
Founders can expect to emerge from the Enterprise Center in Johnson County’s StartupGrowKC bootcamp series with greater knowledge of the skills needed to grow their business, said Kathryn Golden. “[Founders will see] the fuller life cycle of what they will need to consider [to be successful],” said Golden, programs manager at ECJC, a nonprofit organization…
Startup leader hears calling in Kauffman legacy, selected to join Kauffman Foundation trustees
Money alone won’t truly satisfy an entrepreneur, nor will it build a stronger Kansas City, said Matt Condon — lessons learned from the late Ewing Kauffman. “Having a successful company isn’t good enough,” said Condon, a veteran startup leader who recently completed a year as chair of the Greater Kansas City Chamber of Commerce. “Impacting…
The Nerdery powers down, exiting Kansas City in move to consolidate investments
Once topping Inc. Magazine’s fastest-growing companies list, The Nerdery is now pulling back — closing its Kansas City office and redirecting the paths of 28 metro employees, the company revealed this week. “This decision is by no means a reflection of the performance of the team in Kansas City, who have all done a fantastic…
SafetyCulture executing fireproof growth strategy from new Crossroads US HQ
A recent move placed SafetyCulture into the largest fireproof building in KC — a choice reflecting the startup’s customer-centered approach, said Ross Reed, noting the building’s more-than-a-century-old history was an added plus. “iAuditor helps organizations prioritize safety and quality,” said Reed, president of SafetyCulture’s KC-based North American branch. “If construction companies can show they they…