KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
Sandlot scores endorsement by one of KC’s favorite players; how the deal puts this brand on a base path to the big leagues
Kansas City’s only local hat maker, Sandlot Goods, announced Thursday its first professional athlete endorsement — from Royals infielder Nicky Lopez — in a hit aimed as a major play in the brand’s home run strategy. “We are incredibly excited about our first major league endorsement,” said Chad Hickman, founder of Sandlot Goods. “The first…
Despise doggie duty? It’s only No. 10 on startup’s list of pet peeve tasks people don’t want to do themselves
One in four Kansas City residents say they’ve become worse at handling awkward tasks since the pandemic began, according to a new survey by local services marketplace Airtasker. Among the most biting tasks KC wants to avoid: picking up dog poop from someone else’s lawn. Airtasker, which acquired Kansas City-based startup Zaarly in May 2021,…
Overland Park startup wins four pilot projects through NXTUS health competition
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…
Inside-the-box thinking: Veteran entrepreneurs craft memory care tools to engage dementia patients
The founders of one of Kansas City’s celebrated small businesses are launching a new solution for dementia care: a curated, monthly subscription box full of themed engagement activities and tools designed to improve patients’ quality of life. Prairie Elder Care’s Michala Gibson and Mandy Shoemaker originated the idea for the Connectivities subscription tool during the…