KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
Triple (stitched) threat: Olathe apparel shop brings design, sewing, printing in-house with shirts hitting store shelves soon
Adam Worrel’s vision for a fabric-to-finish apparel and screen printing business is finally sewing itself together — nearly 4,000 miles from where it began — with a label made in KC. First formulating the idea in 2010, he imagined creating a line with production and printing in-house and as much control over the supply chain as…
Why employers should hire veterans: KC entrepreneurs say combat prepared them for startup life
Effectively communicating the skills and experiences gained from military service can be a major challenge for veterans, said Zachary Oshinbanjo. Too often that disconnect contributes to unemployment or mental health struggles when a service member returns to civilian life. “Many veterans may have gone straight from high school into the military and now are looking…
How did KC land Meta, Panasonic megaprojects? Infrastructure, energy and enthusiasm, companies say
Kansas City is one of America’s most exciting and dynamic cities, said Matt Sexton, making it the ideal choice to build out a nearly 1 million-square-foot data center for Meta, the tech behemoth behind Facebook, Instagram, and WhatsApp.. “There are a lot of sites around the country that might have one or two qualities that…
Bank partners with Porter House to give out more than hugs; Meet four latest KC grant recipients
Cameron Martin understands the importance of scaling deep into the community that inspired his journey and first fed the business he built with his wife, Tameisha, he said. The co-owners of Love is Key — a waffle-centric brunch restaurant and catering concept in the former Soulcentricitea space on Troost Avenue — were awarded a $15,000…