KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
Now renting nostalgia: Hands-on classic car startup drives ‘look but don’t touch’ into the past
Ryan Wager isn’t just renting out classic cars with his new startup, he shared, he’s loaning out memories. North Kansas City-based RND — launched earlier this year — allows community members and visitors to take classic, RND-restored cars — like his own 1958 Chevy Corvette — for a spin with daily rentals. Want to take…
KC record label disrupts music industry with incubator studio concept that gives artists more freedom, ownership
Casio McCombs’ most creative ideas come to him during “dream hours” — late at night and early in the morning when a majority of people are asleep, he shared. “That’s when all these new ideas for music and how to structure the label would really hit us,” said McCombs, who co-founded the Kansas City-based record…
Their joyful art began with pom poms, but Bubble Gum Kurt’s upcycled expression won’t be boxed in
Infusing their work with plenty of color and a DIY approach, Kansas City artist Kurt Ryan weaves their identity into each craft, article of clothing, and piece of jewelry they sell. Ryan’s creates their work as Bubble Gum Kurt, and through their business venture FunStarShine, both of which evoke the colorful wares Ryan creates. “I…
Startup’s swift action against siloed systems: Finding that ‘single version of truth’ hidden in the data
This story is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. Celerity Enterprises is aiming no lower than industry modernization with its plug-and-play SaaS financial platform — designed to bring clarity to a world of industrial wholesale distribution that often is rooted…