KC tech firm’s video app records $600K
July 14, 2015 | Bobby Burch
A local tech firm is planning to accelerate development of its mobile video application thanks to some new funding.
Laura Steward
Kansas City-based Digital Legacy landed $600,000 in May to fund the creation of its “VideoFizz” app, which allows a group of users to collaborate on a personalized video message for birthdays, anniversaries and other special events. Missouri Technology Corporation offered $200,000 in a matching grant in the round, which also included a Kansas City angel investor and other private investors.
Digital Legacy CEO Laura Steward said the app is a new approach for the company that’s been quickly gaining traction.
“It really fills a gap right now,” Steward said. “People want to do something personalized and creative but they don’t have a lot of time. We’ve reduced ourselves to just saying ‘happy birthday’ on Facebook, and this is so much more fun and just as easy to do.”
After downloading Video Fizz, a user may pay to create a collaborative video and send an invitation to others to record themselves. After users submit their respective videos, Video Fizz combines them and allows the purchaser to arrange clips and apply one of 16 themes.
The videos are used for such events as birthdays, anniversaries, weddings, graduations and others. Steward said that the Video Fizz app will be available on iOS and Android devices in September.
“This is a very simple way to give something personal through technology,” she said. “People get so creative with them. There’s no way to take your personality out of it.”
Digital Legacy previously focused its efforts on LiveOn, a social media platform that allows you to digitize media and create digital time capsules. While it still offers the services, the company will be focusing more on Video Fizz.
Previously an executive in the genetics industry, Steward currently is in the Pipeline Entrepreneurial Fellowship program, which taps the experience and network of powerful entrepreneurs in the region. She said the program has been invaluable to Digital Legacy, particularly as its focus has shifted.
“If I hadn’t had Pipeline I probably wouldn’t have figured this out,” Steward said. “This (change in focus) really came from a market validation exercise that we did in the fellowship program. … If I hadn’t had that program I could’ve spent two years trying to figure out what people wanted.”
To learn more about Video Fizz, click here.
2015 Startups to Watch
stats here
Related Posts on Startland News
Quick studies: These Kansans just left their college careers for $500K (and a crash course in startups)
When a friend encouraged Aditya Joshi and Varun Verma to apply for the Y Combinator accelerator program, the Wichita natives didn’t expect to land an interview, they shared — much less get accepted. “Truly, all we had was this idea and a couple of months under our belt of just talking to different folks,” Joshi…
Siblings spin family pet into family business, capitalizing on alpaca’s plush potential
One Wyandotte County family’s trip to a local fair inspired their interest in alpacas, but it wasn’t until they brought one of the animals home as a pet that they realized the business opportunities they’d unleashed. “That’s where the idea started of — ‘Hey, we can actually make this an Alpaca clothing company and reduce…
Black Drip releases canned cold brew as KC coffee maker leans into creative blends
A new cold brew version from Charon Thompson’s popular Kansas City coffee brand drips with strength, the co-founder said, teasing its arrival on the market just as the metro begins to heat up for the spring. “I can’t sell hot coffee when it’s like 92 degrees,” said Thompson, recalling an experience during a Black Drip…
GOP lawmaker from Missouri takes over chair of Small Business Caucus in DC
Entrepreneurship and small businesses are the lifeblood of America, said Mark Alford, pledging to use his new leadership role within the Small Business Caucus to help fellow congressmen workshop and pursue policies that will “ensure the safety and prosperity of Main Street America.” U.S. Rep. Alford, R-Missouri, publicly took over the co-chair role of the…