Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Inside grantmaker’s ‘major shift’: Here’s how dreaming big could help rural communities thrive
The Patterson Family Foundation is committed to helping rural communities in Kansas and western Missouri thrive, said Chris Harris, noting the foundation’s new grantmaking strategy expands that access more broadly across its priority region. The Kansas City-based Patterson Family Foundation — founded in 2007 by Neal Patterson, the late Cerner CEO and co-founder, and his…
With the world tanking, this entrepreneur descaled opportunity from the bottom of your dentist’s aquarium
Brian Blake didn’t just start Merriam-based Boodleshire Aquatics; the biologist and lifelong lover of aquatic life built it from a moment of pause. He always dreamed of turning his passion into a business — returning to water at times throughout his career — but the push to take that leap came in an unexpected way.…
Just funded: Meet the newest Digital Sandbox KC startups to earn project innovation resources
The latest round of Digital Sandbox KC funding reflects the region’s commitment to emerging digital health companies — as well as industry-agnostic ventures with big, bold ideas, said Jill Meyer. “These seven startups have shown they have what it takes to be pioneers in their industries, and we’re honored to be able to propel them…
Look inside: Switchyards teases its new KC work club, sells out memberships in hours
Switchyards’ first foray into the region — officially debuting Monday within Kansas City’s East Crossroads — is even prettier than its designers expected, Brandon Hinman said. “And that’s a high mark,” the Switchyards creative director told Startland News. “This big, beautiful, old warehouse is a new neighborhood work club.” Atlanta-based Switchyards — a third-space workplace…