Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Innovation index: Cross-newsroom startup data partnership puts Kansas City on the map
Finding relevant, actionable information on innovation happening in one’s own backyard can be tough, said Christopher Wink, announcing Kansas City’s inclusion within a new resource for navigating innovation communities. “Every metro region, every state has some website or page — ‘This is where you start if you’re going to join the KC tech community or…
This duo plans to takedown one of female wrestlers’ most ‘mortifying’ foes: the wrong kind of exposure
Two women-owned Kansas businesses are teaming up to ensure that female wrestlers don’t get pinned by a wardrobe malfunction mid-match, shared Deb North and Frankie Elder-Reedy. It’s a pairing that shows for these sole sisters, entrepreneurship is more than an individual sport. Topeka-based Yes! Athletics is going to the mat with the Apex high-impact sports…
Entrepreneur featured on Hallmark show finds identity beyond motherhood (with help from Connie Britton and her own KC Team Mom)
When Kansas City’s Rochelle Owens answered a message from Hallmark, she had no idea it would launch her into the national spotlight — or transform her life as a single mother and aspiring entrepreneur. Owens is the featured mom in Monday’s episode of The Motherhood, Hallmark’s new reality series created and hosted by actress Connie…
Four role models selected for Hall of Fame as Junior Achievement celebrates 25 years of business honors
A fresh round of Hall of Fame laureates celebrates Kansas City’s living legacy of visionary leaders who drive business excellence, innovation and community impact, said Megan Sturges, announcing a range of honorees from tech to tender chicken. “The JA Business Hall of Fame celebrates more than business success — it honors the spirit of leadership…