Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
EquipmentShare launches new flagship store with $21M investment in Grain Valley
A Missouri unicorn is building impact even closer to Kansas City, opening its new 49,000-square-foot Midwest hub for construction and industrial work in eastern Jackson County. The project reflects an investment of more than $21 million by Columbia, Missouri-based EquipmentShare, said Jabbok Schlacks, CEO and co-founder, describing the property costs, value of equipment and salaries…
KC GIFT’s $100K grant — its largest-ever — aims to help boost Black-owned job creator
A newly opened $100,000 grant represents a significant step in Kansas City GIFT’s mission to close the racial wealth gap — investing in Black-owned businesses that have the potential to become significant employers and economic drivers in their communities, said Brandon Calloway. “We exist to right the wrongs of the past and create the economic…
They just wanted someone to notice: 10 years (and an exit) later, the first founders featured in Startland News have come 360
Editor’s note: Startland News — officially launched May 4, 2015 — is marking its 10-year anniversary this spring. As part of this observance, the nonprofit newsroom is taking a look back at pivotal moments in its decade-long run, as well as impact along the way. Longtime editor-in-chief Tommy Felts caught up with Stuart Ludlow and David…
Entrepreneur flexes her creative strengths into visibility for Kansas City’s lupus warriors
Keisha Jordan refuses to be a wallflower in the fight against lupus, she said. The founder of Kansas City-based creative home design brand Complex Flavors, Jordan is working to raise awareness this month with her own story as an entrepreneur-turned-lupus warrior. “We just want everybody to know that Kansas City has not forgotten about the…