Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Meet your new (northern) neighbor: Tim Hortons arrives in KC with plans for 30 locations
A Canadian fast food cult favorite known for its “Timbits” is ramping up its area expansion with five locations scheduled to open by the end of 2025 — part of an aggressive, long-term move orchestrated by a single franchisee. The breakfast-famous Tim Hortons is expected to become a more prominent player across the Kansas City…
‘Volatile times’: C2FO targets capital access to businesses rattled by global tariff disruptions
Companies — especially small businesses with limited banking options — need liquidity during times of global economic uncertainty, said Sandy Kemper, detailing C2FO’s fruitful efforts to meet growing demand for fast capital amid unpredictable tariff-related disruptions. Kansas City-based C2FO funded $18 billion through its global working capital platform to businesses worldwide during the first quarter…
KC BizCare receives $20K grant to promote economic mobility ahead of 2026 World Cup
A sixth-month initiative to rapidly boost small businesses and entrepreneurs in Kansas City is expected to help KCMO leaders drive readiness for the massive influx of FIFA World Cup visitors in summer 2026. The National League of Cities (NLC) this week awarded Kansas City a $20,000 grant and expert guidance to promote economic mobility in…
Why a rival baseball icon joined the roster for this KC museum’s big league upgrade
Baseball hall of famer Reggie Jackson values the 18th and Vine district’s rich history, he said Wednesday, but the Yankees icon known as “Mr. October” by fans across the globe is even more excited about what the Kansas City cultural hub’s future holds. “If I can be a part of that, I’m absolutely thrilled to…