Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Aussie tech company with KC HQ closes $112M round to scale its global expansion, AI innovation
As global technology company SafetyCulture closes another massive funding round, Kansas City — its largest market and biggest opportunity — stands primed for continued investment at the firm’s U.S. headquarters in the Crossroads Arts District. SafetyCulture on Tuesday announced a $112 million round — which values the Sydney, Australia-based workforce operations company at $1.7 billion —…
K-State 105 entrepreneurship project advances economic growth in Douglas County
Editor’s note: The following story was originally published by K-State News. MANHATTAN, Kansas — A K-State 105 project is boosting economic growth in Douglas County by building an entrepreneurship ecosystem. Project organizers say the effort The network of aspiring entrepreneurs and established businesses could add 1,300 technology and 300 non-tech, high-paying jobs to Douglas County…
How a military mom’s hobby blossomed into a flower business in rural NW Missouri
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. ROCK PORT, Missouri — Mandy Herron turned two acres…
Tough Chiefs loss propels Kansas City artist to launch winning business
Editor’s note: The following story was originally published by AltCap, an ally to underestimated entrepreneurs that offers financing to businesses and communities that traditional lenders do not serve. The Kansas City Chiefs came up one win short of entering the Super Bowl when they lost by a field goal to the Cincinnati Bengals in January…