Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Una Mas Empanadas folds authentic Argentinian flavors into new restaurant spot at Parlor
Expanding Silvia Herrera’s business from a food truck in Gardner to one of Kansas City’s most active and eclectic food hubs brings the Buenos Aires-born entrepreneur — and her grandmother’s 50-year-old handcrafted empanada recipe — to an even wider, more diverse audience, she said. “Our empanadas are more than just food,” Herrera said. “They represent…
It’s not too late to preserve KC’s Black-owned restaurants (or to enjoy Black Feast Week)
The recent closures of Soiree, The Krave, and Privee — Black-owned restaurants that each became a staple of Kansas City’s evolving food scene — leave a clear void that can’t be ignored, said Ryan Sorrell. An initiative to help save local culinary should-be hotspots in similar danger wraps this week, but the work to promote and…
Ancestry.com founder-turned-AI evangelist says rapidly advancing tech can uplift humanity, families
People across the globe are caught in an internet malaise, said Paul Allen, and tech visionaries’ response should be to renew humans’ dependence on faith and family and friendship and local community. One of their most critical tools, he said: decidedly non-human solutions from the rapidly evolving landscape of artificial intelligence. Allen — founder of…
KC filmmaker sees pleasure as a prequel to dystopia hiding ‘In Plain Sight’; His brave new wake-up call
Thomas Rex’s new proof-of-concept film project envisions a near-future world where society is on the verge of totalitarian control, he said, describing a cautionary tale about being unknowingly controlled by a culture of escapism through pleasure and pharmaceuticals. “In Plain Sight” serves as a prelude to Aldous Huxley’s novel “Brave New World,” an acclaimed but…