Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Tractics partners with UK software company to ground heavy construction market with powerhouse cloud platform
Integrating a Kansas City startup’s construction management tech within a global software provider’s solutions for small businesses builds on both brands’ strengths and trusted products, said Tyler VanWinkle. Tractics on Tuesday announced a significant new partnership with Sage Intacct Construction, based in Newcastle upon Tyne, England. The move is expected to help empower heavy civil…
Pegah’s expands its family of restaurants to Martin City with new faster-service concept
A locally owned restaurant chain is putting a drive-thru emphasis on breakfast with its newest location in Martin City — offering “hand foods” handed directly to hungry diners. “We’re trying a fast-casual drive-thru focusing on coffee and beverages — tea and juices — and fast-casual meals,” said Rameen Sharifi, owner of Shawnee-based Pegah’s Family Restaurant.…
Missouri founder offers a triple shot of bold business, distilling branding for small ventures
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. HERMANN, Missouri — Even tiny teams deserve strong branding,…
K-State opens physical innovation hub space to boost research, economic development
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. MANHATTAN, Kansas — A newly unveiled collaborative office space at Kansas State University is expected to catalyze research commercialization, industry partnerships and economic growth, said Richard Linton. “This new space…