Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Three-peat threads: 30+ Super Bowl-bound Chiefs fan fits (haters will say the refs wrote this)
With the Chiefs ready to stand on business in the Big Easy, Kansas City fans — at home or at the big game — will need to dress for the win they want. Here’s how small business owners from across the region stand ready to help them suit up ahead of the Chiefs-Eagles Super Bowl…
How ’bout those cheeeeeese mochis? Korean chicken spot gets into the game with its own head-turning plays
After their decade of conversation got old, three lifelong friends finally achieved their dream of opening a restaurant together, Kue-Jin Hwang shared. Now they’re hoping to capture Chiefs’ fans’ hunger for a three-peat at their Overland Park restaurant. Hwang, Kyoungmin Kim, and Sung Jo — friends for more than 30 years (each represented in the…
KC startup founder pivots into pickleball haters’ biggest complaint, eliminating court noise
SLN/CR is serving the sweet sound of silence to neighbors of outdoor pickleball courts, said Eliot Arnold, a serial entrepreneur-turned avid pickleball player who’s taking a swing at the source of critics’ irritation. His Kansas City-based startup — pronounced “silencer” — offers a fabric-based noise mitigation system that uses nanotechnology to absorb nuisance noise, said…
Kansas student’s mobility tech for visually impaired users wins Congressional App Challenge
An Overland Park eighth grader’s app idea — using object detection and text-to-speech technology to help visually impaired individuals navigate their surroundings — earned him a visit to the principal’s office, then an opportunity to showcase his innovation in Washington, D.C. “I actually came across a video online, and it was about this blind woman…