Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Lula builds $28M round with bicoastal investor; plans deep expansion into new markets
Securing Lula’s Series A funding round is not only validation for the Kansas City proptech startup, Bo Lais said; the $28 million in capital means a greater opportunity to enhance the ecosystem for all of his company’s stakeholders, he added. The funding will allow Lula — a leading platform for streamlined property maintenance solutions and…
Invary’s $3.5M seed round gives startup homefield advantage to rewrite the rules of cybersecurity
A $3.5 million seed round backed by two high-profile Kansas City funds is expected to help Invary redefine runtime security, said Jason Rogers, CEO of the Lawrence-based cybersecurity startup — making new funding headlines from within the KU Innovation Park. Invary — a pioneer in Runtime Integrity solutions built on NSA-licensed technology — announced the round…
Closing KCK’s Black-owned coffee shop opens opportunity for Kinship to brew bigger, owner says
When TJ Roberts posted on social media about closing Kinship Cafe, a Black-owned coffee shop in Kansas City’s Strawberry Hill neighborhood, he was surprised by the outpouring of support — a morale boost that not only gives him the spirit to keep fighting for the business, but expand it, he said. “When we posted about…
Kansas brothers launch speedy trial for app that eases reentry for the wrongfully incarcerated
Podcast host-turned-innovator Dylan Carnahan is a man built for talking, he said, but there’s a time when words aren’t enough — when action is needed in the face of injustice. For Carnahan and his brother, that moment is now. “While media spreads awareness, software facilitates action,” said Carnahan, teasing the tech he’s developing alongside Alex…