Startup Little Hoots working with Today Show, Huffington Post
June 4, 2015 | Bobby Burch
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads.
The tech firm is working with the Today Show and the Huffington Post to provide snippets from its 
memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family.
“Whenever they publish one of these Little Hoots articles we see anywhere from 1,000 to 10,000 new downloads,” Little Hoots CEO Lacey Ellis said of Huffington Post and the Today Show. “It’s been great for awareness.”
Now available on iOS platforms, the Little Hoots app allows parents to memorialize their kiddos’ quotes, create a “memory tile” for it and then share the comment on Facebook or Instagram. More than 31,000 people have downloaded the app, Ellis said, and family members create up to 500 tiles per day on the platform.
The Today Show most recently featured Little Hoots, sharing such quotations as “Mom, my teeth were born to eat candy,” and “I wish I didn’t have to be born by you guys hugging naked.” Ellis said that Huffington Post Parents will sporadically display Little Hoots’ quotes in blog posts and other feature pieces.
The Little Hoots team is now raising funds to launch an Android version of its app, but it’s already encountering some local hurdles, Ellis said. She said that there’s a gap in Kansas City for the type of investment — seed capital — that Little Hoots needs to grow. The challenges are forcing the company to look for funds outside the Kansas City area.
“We’ve already made connections in Silicon Valley because the people we’ve talked to there seem to understand what we’re doing,” Ellis said. “They’re not as focused on revenue, but rather how we’re getting users and responding to a problem. They can see that vision more than anyone we’ve talked to (in Kansas City,) which is unfortunate because we really want it to be a Kansas City story.”
To learn more on Little Hoots, check out its platform here.
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Rooftop Austin’s Bar & Grill just one step in unlocking Olathe’s ‘downtown renaissance’
A century-old building in downtown Olathe will get new life as an indoor/outdoor restaurant complex known as County Square Commons — anchored by the popular Austin’s Bar & Grill. LANE4 Property Group and Austin’s are redeveloping the 10,859-square-foot building, which is expected to feature four or five storefronts on the street level at 114 to 126…
Concert: Black rockstars don’t just exist — they innovated the genre; how KC artists are still (song)writing history
A rock concert Friday at the newly opened Zhou B Art Center in Kansas City does more than place Black artists center stage for one night, said Malek Azrael; it spotlights that Black creatives belong in every musical space. “There is such a beautiful, Black presence in Kansas City and rock,” said Azrael, who is…
Blackhole Bakery plans bodega-style expansion for second location: a West Plaza ‘blank canvas’
During his five years operating on Troost, Jason Provo said real estate agents often approached him, asking, “When are you going to leave and get a big boy spot in Leawood?” Now the owner of beloved Blackhole Bakery is planning his second location. But not in Johnson County. Provo is taking over a space at…
Dublin down on shenanigans: Smoke Brewing goes green with St. Patrick’s season pop-up
St. Patrick’s Day-themed Shenanigans is now open in downtown Lee’s Summit. But just until March 23. The owners of Smoke Brewing Company at 209 S.E. Main St. decked out the barbecue restaurant and brewery in floor-to-ceiling St. Paddy’s decor, and have food and drink specials to match. It’s a way to make St. Patrick’s Day…