KC luxury watch startup, Niall lands in Tivol stores
June 10, 2015 | Bobby Burch
Luxury timepiece-maker Niall will soon be selling its watches with one of Kansas City’s most prestigious jewelers.
The Kansas City-based watchmaker will start selling its timepieces at two Kansas City Tivol stores on June 18, offering it both exposure and validation, Niall CEO Mike Wilson said. Tivol is the company’s first major retailer, Wilson said.
“It’s huge for us,” Wilson said. “This was a very important step for us because it’s huge validation that someone like Tivol — who’s been around 100 years and only deals with the best brands — has chosen to work with us, a young company.”
Wilson said that Niall’s partner, Salva O’Renick, has been invaluable in helping the company gain traction. Also CEO of marketing and sales tech firm Chemistry, Wilson said that Salva O’Renick has been particularly helpful with getting its products into the hands of consumers.
“One complication was building market validation,” he said. “We had the marketing piece of it, but really the piece that was missing was sales and distribution. People that like Niall would like to see it in a case next to a Rolex or Panerai.”
Founded in 2014, Niall watches start at $3,950. Niall is manufactured in Kansas City, and nearly all of its parts derive from within the United States, Wilson said.
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