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Is your logo too safe? KU researcher explores the psychology behind your branding
Your logo may not be communicating what you want, which could hurt your business, according to new research. In her recent research on logo design, University of Kansas marketing scholar Noelle Nelson found that the disconnection between what founders hope to convey with a logo and how a person perceives it may discourage a…
Batch of startup funding news kicks off Kansas City’s autumn
In response to readers’ desire for quick-hitting stories, Startland News is launching a new segment, “News Flash,” to enable more coverage. Let us know what you think! Fall in Kansas City is off to a solid start for area startups. Several firms in the metro area have recently raised capital that they hope will accelerate…
Medical device startup Forest Devices finds local fit with stroke detection tech
Editor’s note: This content is sponsored by LaunchKC but independently produced by Startland News. Everyone who goes into medicine is motivated, in part, by their desire to reduce pain and suffering. That desire is what pushed Matt Kesinger to go to medical school. In 2009, Kesinger worked as an emergency medical technician in Boston.…
Events Preview: Find Your Focus to Growing Your Business
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Social Media Club Kansas City: October Breakfast When: October 7 @ 7:30 am – 9:00 am Where: Grand Street Cafe…