In time for Mother’s Day: Ovatemp wants to boost women’s fertility
May 8, 2015 | Bobby Burch
The arrival of Ana Mayer’s baby girl isn’t the only thing she’ll be thinking about this Mother’s Day.
Mayer — who’s among the newest founders in the Techstars-led Sprint Mobile Health Accelerator in Kansas City — will also be mulling how to further develop Ovatemp, the Boston-based ovulation tech company she leads.
Ovatemp offers women the tools to track their ovulation patterns via a wireless thermometer and app to naturally avoid or enable pregnancy.
Mayer doesn’t need to look far for validation that her product works. One glance at her growing family will suffice.
“It worked for me — I have a one-year-old boy and a baby girl on the way,” she said. “We want to share that, and we really think we can help women that are struggling.”
Mayer’s idea for Ovatemp first arrived when she wanted to naturally avoid pregnancy. Eventually, when Mayer wanted to start a family with her husband and co-founder, Daniel Graf, she used her tracking technique to become a mother. Achieving pregnancy, however, isn’t as simple as a bottle of wine and a Marvin Gaye album.
“It became a very long journey and it was not as easy as I thought it was going to be,” said Mayer, who was an attorney before launching Ovatemp. “When you’re a teenager you basically get told that if you even look boys in the eyes you’re going to get pregnant. Turns out it’s not that easy.”
To employ Ovatemp’s tech, a woman first answers a series of questions on her health and lifestyle, which assigns her a profile based on her responses. After a woman is profiled, she measures her temperature via a Bluetooth thermometer each morning, inputs information about her cervical and period fluid into an app and then awaits the status of her fertility. The company says the process can help women get pregnant up to six times faster.
Ovatemp’s app is now available on the Apple Store, and the company is currently accepting preorders of its thermometers.
“We’re making baby making fun and taking out the stress,” Mayer said. “We know we can improve their odds. … We’re making it as personal as possible. It’s data-driven, personalized advice rather than just tracking.”
In less than a month, Mayer will pitch Ovatemp’s solution on the Kauffman Center’s stage to hundreds of people and dozens of hungry investors during Techstar’s Demo Day. But unlike her peers in the three-month, mentor-led program, Mayer will be entering her third trimester.
“I’ll be seven-months pregnant,” she said. “I’ll get to flaunt my pregnancy on stage. I’m excited for what’s next.”
Featured Business

2015 Startups to Watch
stats here
Related Posts on Startland News
Mixed Mutt fetches new home for doggie ice cream shop inside Crossroads pup space
Opportunity continues to bark for Mixed Mutt Creamery, Sherri Corwin said, announcing the dog-friendly ice cream shop will soon move from its Midtown storefront to join forces with another pet-focused small business in the Crossroads Arts District. “This is a huge opportunity for growth,” Corwin told Startland News, detailing a new partnership between Mixed Mutt…
Who’s getting funded in KC? The answer requires a long look in the mirror, analysts say
Editor’s note: Startland News asked industry experts to take an early look at the data behind the 2021 Kansas City Venture Capital-Backed Companies Report — the culmination of a three-month collaboration between UMKC’s Technology Venture Studio and Startland News, and presented by Mylo, a Lockton Company. Below are some of their leading takeaways, along with…
2021 Kansas City’s VC-Backed Companies Report
Higher headcounts and more than a billion dollars in funds raised. The 2021 Kansas City Venture Capital-Backed Companies Report provides a rare snapshot into the bustling, two-state metro’s growth-stage, venture-backed companies. The 2021 report — the culmination of a three-month collaboration between UMKC’s Technology Venture Studio and Startland News — reflects not only ongoing deal…
Microwave meals to dating apps: How Sally Williams harnesses the power of new products for founders
After 40 years in the game, a nearly lifelong career might leave little room for surprises. Yet for Sally Williams, every rise of the sun brings new opportunities, revolving largely around Kansas City’s potential to push the bounds of innovation, she said. “I have clients who have products in the International Space Station and I…

