In time for Mother’s Day: Ovatemp wants to boost women’s fertility
May 8, 2015 | Bobby Burch
The arrival of Ana Mayer’s baby girl isn’t the only thing she’ll be thinking about this Mother’s Day.
Mayer — who’s among the newest founders in the Techstars-led Sprint Mobile Health Accelerator in Kansas City — will also be mulling how to further develop Ovatemp, the Boston-based ovulation tech company she leads.
Ovatemp offers women the tools to track their ovulation patterns via a wireless thermometer and app to naturally avoid or enable pregnancy.
Mayer doesn’t need to look far for validation that her product works. One glance at her growing family will suffice.
“It worked for me — I have a one-year-old boy and a baby girl on the way,” she said. “We want to share that, and we really think we can help women that are struggling.”
Mayer’s idea for Ovatemp first arrived when she wanted to naturally avoid pregnancy. Eventually, when Mayer wanted to start a family with her husband and co-founder, Daniel Graf, she used her tracking technique to become a mother. Achieving pregnancy, however, isn’t as simple as a bottle of wine and a Marvin Gaye album.
“It became a very long journey and it was not as easy as I thought it was going to be,” said Mayer, who was an attorney before launching Ovatemp. “When you’re a teenager you basically get told that if you even look boys in the eyes you’re going to get pregnant. Turns out it’s not that easy.”
To employ Ovatemp’s tech, a woman first answers a series of questions on her health and lifestyle, which assigns her a profile based on her responses. After a woman is profiled, she measures her temperature via a Bluetooth thermometer each morning, inputs information about her cervical and period fluid into an app and then awaits the status of her fertility. The company says the process can help women get pregnant up to six times faster.
Ovatemp’s app is now available on the Apple Store, and the company is currently accepting preorders of its thermometers.
“We’re making baby making fun and taking out the stress,” Mayer said. “We know we can improve their odds. … We’re making it as personal as possible. It’s data-driven, personalized advice rather than just tracking.”
In less than a month, Mayer will pitch Ovatemp’s solution on the Kauffman Center’s stage to hundreds of people and dozens of hungry investors during Techstar’s Demo Day. But unlike her peers in the three-month, mentor-led program, Mayer will be entering her third trimester.
“I’ll be seven-months pregnant,” she said. “I’ll get to flaunt my pregnancy on stage. I’m excited for what’s next.”
Featured Business

2015 Startups to Watch
stats here
Related Posts on Startland News
De-risking a dangerous job: How a window washing startup is raising the bar (and hose) with drones
It’s a nightmare to clean the windows of multi-story buildings, said Andrew Brain. “It’s incredibly unsafe for folks to be hanging on the side of buildings — and it’s incredibly expensive for them to be there. Insurance liability has gone up 300 to 400 percent. … I was thinking that there’s got to be a…
Callie England’s latest venture has no name or website; When odds are you’ll die next week, you learn to prioritize, she says
Sometimes hypothetical questions become all too real, said Callie England, a serial entrepreneur who frequently posed a speculative query to herself and clients: “If you were going to die next week, what decisions would you make?” It was a question she was forced to answer honestly in July 2021, when the veteran Kansas City startup…
Wingman’s twice-fried chicken flies south, finding its sweet spot in Johnson County
A pandemic-battered, Westport fried chicken restaurant is on the move, chasing new opportunities in Overland Park and frying up a second chance that could be the secret ingredient to franchise expansion, its owner said. “Wingman is the food provider for the entire district,” said Duane Jordan, owner of a Wingman Kitchen franchise, detailing the restaurant’s…
Students hope to make KU the ‘premier blockchain university’; Here’s how startups can help
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LAWRENCE…

