FitBark wags its way into nationwide retailer
May 29, 2015 | Bobby Burch
Animal tech company FitBark is now selling its dog activity-tracking device in Target stores nationwide.
FitBark Marketing Director Sara Rossi
The deal will place its product in front of millions of consumers each year at Target’s nearly 1,800 U.S. locations. FitBark’s animal tracking device will be featured among Target’s new “Connected-Life” section, which features other Internet-enabled products such as wireless thermostat Nest and Belkin’s wireless light switch.
“It’s been super exciting,” FitBark CEO Davide Rossi said. “We’re transitioning from early-adopters to become more mainstream. … This really allows us to reach a larger number of folks and potential buyers and to ship way more products.”
FitBark, which relocated to Kansas City after being a part of the Sprint Mobile Health Accelerator’s inaugural class, also sells its tracker in Best Buy stores in Canada. Rossi now is a member of the Pipeline Entrepreneurial Fellowship program.
FitBark allows pet owners to attach its device to a dog’s collar to begin tracking its activity, monitor its movement, set health goals and take action on any health issues. The data is transmitted to a user’s app, which provides a dashboard of the dog’s activity and performance.
Reaching potentially millions of consumers through the Target deal, however, comes with new challenges, Rossi said. In addition to fulfilling online orders, FitBark now must meet in-store demand.
“This comes with new responsibilities,” he said. “You not only have the folks that have been cheering us along on Kickstarter as we develop the product, but now we have folks buying this as a gift. … It comes with more responsibilities to support our customers.”
To meet consumer demand, Rossi said Fitbark now is hiring for three positions, which can be viewed here. He added that Kansas City has been helpful and supportive of its mission to revolutionize animal health.
“We’re really happy with the decision to move the company here,” Rossi said. “The folks, institutions and associations in Kansas City have just been phenomenal. We’ve been very blessed.”
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Travis Kelce’s Super Bowl catchphrases score big for KC merch makers, driving business into the end zone
Editor’s note: The following is part of a multi-story feature profiling Kansas City small businesses reaping wins thanks to the Kansas City Chiefs’ 2023 Super Bowl bid. Click here to read more from this limited series. When the Kansas City Chiefs’ Travis Kelce opens his mouth, fans roar, social media lights up, and makers across…
Strength in numbers: Chamber’s Superstars bench surges to 2,500 KC small businesses
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. A new round of nominations and submissions have brought the KC Chamber’s roster of Small Business Superstars to more than double its initial size — further amplifying…
They’re plating my jam! How a homecoming dance inspired this teen’s charcuterie business with family on board
Curating colorful boards of meats, cheeses, nuts and fruits always came natural to Bella Messmer, she shared; it wasn’t until after she started her charcuterie business that she learned that passion was passed down from her grandmother. “In the ’70s, Bella’s grandmother would host these lavish parties among other Miami socialites, and she would make…
We’re all going to die: What’s more inclusive than death? asks KC’s favorite doomed streetwear brand
Wasteland Society is for the strange; those who believe that there’s no such thing as “normal”; people who recognize the reality that sadness is part of life, and that’s OK, the duo behind the irreverent apparel company detailed. “Whenever people ask us what we stand for, I always say existentialism with inclusion,” said Peter Nonprasit,…