FitBark wags its way into nationwide retailer
May 29, 2015 | Bobby Burch
Animal tech company FitBark is now selling its dog activity-tracking device in Target stores nationwide.
FitBark Marketing Director Sara Rossi
The deal will place its product in front of millions of consumers each year at Target’s nearly 1,800 U.S. locations. FitBark’s animal tracking device will be featured among Target’s new “Connected-Life” section, which features other Internet-enabled products such as wireless thermostat Nest and Belkin’s wireless light switch.
“It’s been super exciting,” FitBark CEO Davide Rossi said. “We’re transitioning from early-adopters to become more mainstream. … This really allows us to reach a larger number of folks and potential buyers and to ship way more products.”
FitBark, which relocated to Kansas City after being a part of the Sprint Mobile Health Accelerator’s inaugural class, also sells its tracker in Best Buy stores in Canada. Rossi now is a member of the Pipeline Entrepreneurial Fellowship program.
FitBark allows pet owners to attach its device to a dog’s collar to begin tracking its activity, monitor its movement, set health goals and take action on any health issues. The data is transmitted to a user’s app, which provides a dashboard of the dog’s activity and performance.
Reaching potentially millions of consumers through the Target deal, however, comes with new challenges, Rossi said. In addition to fulfilling online orders, FitBark now must meet in-store demand.
“This comes with new responsibilities,” he said. “You not only have the folks that have been cheering us along on Kickstarter as we develop the product, but now we have folks buying this as a gift. … It comes with more responsibilities to support our customers.”
To meet consumer demand, Rossi said Fitbark now is hiring for three positions, which can be viewed here. He added that Kansas City has been helpful and supportive of its mission to revolutionize animal health.
“We’re really happy with the decision to move the company here,” Rossi said. “The folks, institutions and associations in Kansas City have just been phenomenal. We’ve been very blessed.”
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Now renting nostalgia: Hands-on classic car startup drives ‘look but don’t touch’ into the past
Ryan Wager isn’t just renting out classic cars with his new startup, he shared, he’s loaning out memories. North Kansas City-based RND — launched earlier this year — allows community members and visitors to take classic, RND-restored cars — like his own 1958 Chevy Corvette — for a spin with daily rentals. Want to take…
KC record label disrupts music industry with incubator studio concept that gives artists more freedom, ownership
Casio McCombs’ most creative ideas come to him during “dream hours” — late at night and early in the morning when a majority of people are asleep, he shared. “That’s when all these new ideas for music and how to structure the label would really hit us,” said McCombs, who co-founded the Kansas City-based record…
Their joyful art began with pom poms, but Bubble Gum Kurt’s upcycled expression won’t be boxed in
Infusing their work with plenty of color and a DIY approach, Kansas City artist Kurt Ryan weaves their identity into each craft, article of clothing, and piece of jewelry they sell. Ryan’s creates their work as Bubble Gum Kurt, and through their business venture FunStarShine, both of which evoke the colorful wares Ryan creates. “I…
Startup’s swift action against siloed systems: Finding that ‘single version of truth’ hidden in the data
This story is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. Celerity Enterprises is aiming no lower than industry modernization with its plug-and-play SaaS financial platform — designed to bring clarity to a world of industrial wholesale distribution that often is rooted…