FitBark wags its way into nationwide retailer
May 29, 2015 | Bobby Burch
Animal tech company FitBark is now selling its dog activity-tracking device in Target stores nationwide.
FitBark Marketing Director Sara Rossi
The deal will place its product in front of millions of consumers each year at Target’s nearly 1,800 U.S. locations. FitBark’s animal tracking device will be featured among Target’s new “Connected-Life” section, which features other Internet-enabled products such as wireless thermostat Nest and Belkin’s wireless light switch.
“It’s been super exciting,” FitBark CEO Davide Rossi said. “We’re transitioning from early-adopters to become more mainstream. … This really allows us to reach a larger number of folks and potential buyers and to ship way more products.”
FitBark, which relocated to Kansas City after being a part of the Sprint Mobile Health Accelerator’s inaugural class, also sells its tracker in Best Buy stores in Canada. Rossi now is a member of the Pipeline Entrepreneurial Fellowship program.
FitBark allows pet owners to attach its device to a dog’s collar to begin tracking its activity, monitor its movement, set health goals and take action on any health issues. The data is transmitted to a user’s app, which provides a dashboard of the dog’s activity and performance.
Reaching potentially millions of consumers through the Target deal, however, comes with new challenges, Rossi said. In addition to fulfilling online orders, FitBark now must meet in-store demand.
“This comes with new responsibilities,” he said. “You not only have the folks that have been cheering us along on Kickstarter as we develop the product, but now we have folks buying this as a gift. … It comes with more responsibilities to support our customers.”
To meet consumer demand, Rossi said Fitbark now is hiring for three positions, which can be viewed here. He added that Kansas City has been helpful and supportive of its mission to revolutionize animal health.
“We’re really happy with the decision to move the company here,” Rossi said. “The folks, institutions and associations in Kansas City have just been phenomenal. We’ve been very blessed.”
Featured Business
2015 Startups to Watch
stats here
Related Posts on Startland News
Black Pantry expands to Troost, setting a cornerstone for new Black business hub
A second location for the Black Pantry is about more than adding a “cool little gift shop” to Troost, said Brian Roberts, detailing his plan for a broader mission: a whole block of Black-owned businesses and a hub for Black entrepreneurs and creatives. It begins with Roberts’ in-the-works standalone space at 3108 Troost Ave., he…
‘Why would you put that on a cake?’ The C Word Cakery frosts the boundaries of good taste
The C Word Cakery is a reflection of the baker behind the business, Savannah Brady shared. “It doesn’t take itself too seriously,” she explained. Brady — a southwest Missouri native who moved to Kansas City during the pandemic — specializes in, as she puts it, “good cake, bad words” — vintage-looking, classic, floral cakes that…
CRWND as a KC pitch contest winner, Keliah Smith expands her product line (and comfort zone)
Keliah Smith was nervous. She’d never been a fan of speaking in front of a crowd, but knew exposing her discomfort and weakness through the Alchemy Sandbox pitch competition was just part of the ongoing journey of an entrepreneur, she said. Avoiding that spotlight, Smith noted, already had kept her — and her business, CRWND…
DeBruce integrates career toolbox into HBCU’s programming for Black and Brown entrepreneurs
A new partnership between The DeBruce Foundation and Harris-Stowe State University showcases a shared goal of unlocking the potential within individuals and equipping them for bright careers and bright futures, said Leigh Anne Taylor Knight. “This is one of those relationships that reminds us that partnerships don’t need to be complicated,” said Taylor Knight, executive…