C2FO CEO Sandy Kemper talks failure, VCs, maximizing time
May 14, 2015 | Bobby Burch
From a Kansas City arena to the founders of one of the nation’s largest financial institutions, the Kemper name is well known in Kansas City.
But it’s more than just Sandy Kemper’s name that drew a sold out crowd at Kansas City’s May Startup Grind event.
Kemper leads one of Kansas City’s fastest growing companies — C2FO — that created the world’s largest working capital exchanges. C2FO already has raised roughly $20 million, and in the first quarter of 2015 reported working capital flow of $2.85 billion.
Before founding C2FO, Kemper was CEO of UMB Bank and CEO of UMB Financial, a NASDAQ traded financial services firm with assets of more than twelve billion dollars.
Here are a few tidbits of what Kemper had to say while chatting with entrepreneurs.
On obsessing on failure …
Failure is a great motivator. You’ve got to use it to get yourself going, but if it causes you to pull in, if it causes you to fixate, if you’re perseverating on failure, you’re never going to achieve success. For every moment you think about failure you should have at least had a couple of moments where you’re thinking about what success looks like. … Don’t let failure wind you up so much that it makes you ineffective. You need equal parts fanaticizing about success as you’re worried about failure, because you can get too wrapped up in failure and it will wipe you out.
On venture capital in Kansas City …
I don’t know that you have to have a vibrant venture capital community to have a vibrant entrepreneurial community. I think you can maneuver money up elsewhere — I know it’s harder. I know it’s a huge catalyst to have a venture capital environment locally but I don’t think it’s a prerequisite to entrepreneurial success. We’ve got guys writing $50,000 and $100,000 checks probably more than our fair share for a community this size, and I know there’s a big gap from that and stage B and C money. We’re not going to get B and C money in Kansas City — it’s not going to happen. The best thing we can hope for is killer friends and family networks and lots of people taking pride in the checks they’re writing.
On maximizing one’s time …
We can all be really distracted by the trivial. There’s the 80/20 rule on how you use your time relative to the things that matter, and most of us screw that up. We get it reversed because we spend 80 percent of our time on stuff that doesn’t matter and we spend 20 or 10 percent of our time on stuff that does. We allow things to confuse us or cause us not to be focused. My biggest advice there is to be really good at the painful act of not chasing the shiny object.
On women in technology …
It’s a bummer. My wife and I had this conversation — it’s tough. There’s not enough women on the boards of companies, there’s not enough women engineers, there’s probably a strong percentage of women entrepreneurs just not a lot of women in tech entrepreneurs — certainly not a lot of women coders. And it’s a big issue. I’m really disappointed we don’t have more female engineers in our company. It’s a bummer. … (Use) strength in numbers, strength in unification and unity of cause — so get more and unify a few common themes that are going to make a dent in the universe. Pick a couple things that are really significant and don’t dilute the message. Make those significant platform views heard so that more people will come to your cause.
On his interest in art …
I grew up with great art. I loved it and it was interesting to me. I was spoiled and grew up in a house that had some really cool stuff and I learned about it intellectually. … The reason we did the art fund was because I didn’t have enough money to buy an art collection so I got a bunch of family and friends together and said ‘Here’s an idea. It’s scalable. Museums cost a lot of money and they’ve got big structures, so let’s create a museum without the infrastructure and let’s do it with an economic bias towards creating a return for ourselves.’ Art tends to be a really good asset, but the problem is that most people don’t have enough money to diversify it in a magnificent way across really significant artworks. But if you put 150 families together and everyone puts up a couple hundred thousand dollars … you’ve got a pretty good collection. And since you don’t have the brick and mortar of the museum to be able to eat up your financial returns, you disperse the art to all our members’ homes, which is really cool. … It’s all this cool art you see in the museum that we install and uninstall in your house. And, by the way, we’ve averaged about 13 percent internal rate of return.
Featured Business

2015 Startups to Watch
stats here
Related Posts on Startland News
How this homegrown leader is steering a $2B Australian startup’s KC HQ (and 100+ workers) deeper into the Americas
Kylie Uvodich quickly wondered if she’d made a mistake after joining SafetyCulture in 2017, she said. “When I first came over [to SafetyCulture], I thought, ‘What the hell am I getting myself into? I’ll sit here and learn some things for a couple months, and then I’ll get on to my next thing,’” Uvodich recalled.…
CoMo Startup Weekend winner closes $750K seed round; EquipmentShare co-founder joins executive team
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. COLUMBIA,…
Make48 reality TV series plans maker competition at School for the Blind in KCK
Make48 might be entering its sixth season, but the Kansas City-based, maker-focused reality series is still evolving, said Tom Gray. For the first time, the Make48 competition is set to take place in the makerspace at the Kansas State School for the Blind in Kansas City, Kansas. The teams in this year’s last City Series…
Three Dog Bakery fetches exclusive deal with pet food distributor, its national pawprint
A leading pet product distributor serving retailers across the nation has begun exclusive wholesale distribution of Three Dog Bakery’s packaged treats in all of its distribution centers. The wholesale deal means the company’s treats will be serviced by Phillips Pet Food & Supplies. It does not apply to fresh-baked treats from the popular local brand.…

